Summary: Even professional negotiators can't get a sales price below MSRP sticker on a new GX 550. Explicitly mentioned in the second half of the article:
Link to no paywall article: https://archive.ph/tZ9FX
Link to WSJ.com article (paywalled): https://www.wsj.com/business/autos/tomi-mikula-youtube-car-buying-negotiations-4a4c3d63
I haven't watched any, yet, but this guy evidently records his real, live negotiations and posts them on YouTube, Delivrd.
The comments to the article are great reading, for just one example look for "I was schooled by my dad in the art of car buying, ... When I went to buy my first car, a used Toyota, I wasn't making a lot of progress negotiating .... The next day I brought my dad with me..."
For example, when a client says they want to hire him to get a deal on a popular model like the Lexus GX550, Mikula advises that they would be lucky to get that vehicle at the sticker price.
“You’re paying for me to find you one,” he said.
Link to no paywall article: https://archive.ph/tZ9FX
Link to WSJ.com article (paywalled): https://www.wsj.com/business/autos/tomi-mikula-youtube-car-buying-negotiations-4a4c3d63
I haven't watched any, yet, but this guy evidently records his real, live negotiations and posts them on YouTube, Delivrd.
The comments to the article are great reading, for just one example look for "I was schooled by my dad in the art of car buying, ... When I went to buy my first car, a used Toyota, I wasn't making a lot of progress negotiating .... The next day I brought my dad with me..."