I've seen similar comments elsewhere, but I'm not fully getting it. Are you saying that (for example) a mfg has 5 models being imported, and they marked each one up 5% that would qualify as a "25% tarrif"?? Or that some models may be marked up less than 25% but others maybe more than 25%?
I think the logic is that Toyota/Lexus has vehicles made in the US and are not subject to tariffs, such as the TX. Instead of Lexus raising the MSRP on the GX by 25% and keeping the TX MSRP where it currently is at. They will instead raise the MSRP of the TX and GX by 12.5% for this simple example.
So, across the entire lineup (and Toyota might group Lexus and Toyota together), they will blend the extra cost of tariffs across all vehicles regardless of country of origin.
My best guess is that the most immediate impact will be that Toyota/Lexus will dramatically decrease new allocations to the US for the GX and other foreign-built vehicles. I think you might be seeing this already, where it seems like the dealers that I am on the waitlist for have not gotten new inventory in what seems like a month.
Toyota/Lexus do not have much insight into what the new market will support regarding cost increases for the GX. If they thought they could get more for the vehicle, they would have already priced it as such. Additionally, with the fears of a global recession, I would guess they don't want to ship many vehicles to the US, have a massive outlay of money on import tariffs, and then have their inventory sit on lots because consumer spending has tanked. My understanding of how vehicle sales work is that tariffs will be paid upon import to the US, not upon the sale of the vehicle to the end consumer.
My prediction is that MSRP for GX's will hold steady but supply will drop for the next 3-4 months while the market settles and we see if the tariffs remain in place. After that, if the economy tanks and tariffs are lifted, it might be a good time to buy one. If the tariffs stick, but demand remains, MSRP will go up. If tariffs stick, but demand drops, they will decrease production and increase MSRP.
My rational side says if we get an allocation for a GX that we want, at MSRP, we should take it (Our trade-in has jumped by $3k in the last week for the instant offers). My emotional side tells me to sit on the $80k I have in our savings account in case the economy goes sideways.