Yes - it's a seat calibration step that should have been completed before delivery during PDI. It's a big no-no for a dealer to miss PDI steps, I believe. If you had to calibrate it front-to-back, also make sure you calibrate the seat cushion up-and-down, both for the base and for the front tilt mechanism. I can't remember if the seatback mechanism also needs calibration, but you can check to see if it beeps when adjusting that.
To my understanding, all of those adjustments need to be successfully calibrated before the memory function will work, because the seat memory uses those end stops as reference locations when storing & recalling seat position.
Also, remember this vehicle needs to be in Park to recall seat positions. It will not move the seat while driving, annoying as that is.